This week’s assigned reading discusses the organizational issues associated with “dirty data” and offers recommendations for four ways to overcome common data prep barriers.

Assume you work for a small company (100 employees) that is quickly growing (both in terms of revenue and number of employees). As the organization is growing, issues with “dirty data” are beginning to arise – for all the reasons mentioned in the reading.

As a tech-savvy data analyst, you can see that something must be done to keep dirty data from becoming a problem for the company as it grows. You’ve been granted an audience with the CIO to make the case for putting sound data preparation practices in place. In making the case, you want to explain why such practices are important, and also offer some recommendations for next steps. What will you say? Use the reading to help you make your case. Outside references are also acceptable (please link to them in your response).