Deliverable 02 – Social Media

Assignment Content

  1. Competency

    Promote a community’s need for a particular public health initiative.

    Student Success Criteria

    View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.


    A local non-profit pro bono public health group has just contracted your expertise to help improve local public awareness of their mission and offerings. As part of this role, your job is to create a social media campaign to improve audience engagement and awareness. The group does not yet have a social media internet presence.
    For this deliverable, assume you have already created introductory material on the group’s most relevant social media channel. For example, you have already introduced the mission, vision, board/group members, general ways in which the group serves the population, and general ways in which people can be part of the group or receive services.
    The next step, which you will perform in this deliverable, consists of the group’s first topic-specific social media post with the goal of spreading community awareness and engagement.


    For this assignment, you will complete two parts and submit three files:

    1. Develop content for your social media post following the CDC’s 8 – Step Communication Process. Complete and submit. Your submission should be 2-4 pages in length.
    2. Create a mockup of the resulting social media post.
    3. Create a mockup of a second iteration of the social media post to reflect the message diversification to a heterogeneous audience.

    Part 1: Develop content for your social media postDevelop the content for your social media post following each step of the CDC’s 8 – Step Communication Process.
    Be sure to cite your sources. You need a minimum of 3 credible resources to support your research and positions. You may include the SproutSocial references in the resource list as 1 of your 3 credible resources.
    Part 2: Create a mockup of your social media post.Use the content from Part 1 to create your social media mockup for your first audience.

    • Appropriate tone
    • Professional language
    • Identified audience
    • Royalty-free graphics
    • Identified call to action
    • Credible resource

    If using images that do not belong to you, please cite your image sources and/or use royalty free images, such as those found on Pixabay, Unsplash, or royalty-free creative commons image sharing sites. You may use screenshots created by the CDC’s Data Explorer Tool, or another credible data base that you used to conduct your research.
    A mockup is not a real post. It is a representation of what you would actually post, but typically created in a different program offline. Suggested technology to create a mockup includes: Microsoft Word or PowerPoint, Google Slides, Canva, Keynote, or Pages. Please save and submit your mockup in one of the following formats: PDF, JPG, PNG, PPTX, or DOCX. Follow standard mechanics for spelling, grammar, punctuation, and writing style.
    Part 3: Create a mockup of your second social media postRepeat the process for your second social media post, stratified audience.
    Submit your three files in one zip-file.

    • Grade for Deliverable 2

      100% of total grade

    • Criterion 1

      0% of total grade

    • Criterion 2

      0% of total grade

    • Criterion 3

      0% of total grade

    • Criterion 4

      0% of total grade