Please in your own words and make simple. Please don’t use paraphrasing websites and no plagiarism.

TED TALK PROJECT “The difference between the right word and the almost – right word is the difference between the lightning and the lightning-bug.” Mark Twain

Rhetorical Analysis of TED TALKS

For this essay you will apply the Aristotelian appeals (ethical (ethos), logical (logos), and emotional (pathos) to the rhetoric of two TED TALKS. While there are similarities in their rhetorical approaches, there are also some differences.

Your final task is to complete the following:

In a multi-paragraph essay (for the next assignment), you will write a reasoned position on which speech is more rhetorically effective in appealing to the intended audience.


Watch the first TED TALK: “Back to Basics: An Argument for Organic Food Food.” Daniela Garabito Silva.

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Watch the scond TED TALK: Why is organic food so *#@! expensive?? Ali Partov.

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Your first step: watch the TED TALKS and write two brief summaries of the speakers’ arguments (not the stories!) Do not wrote the summaries of the stories! Explain what the speakers are arguing about.

Your second step is to create a formal outline.

Outline includes: A and B

A. Introduction. Write four sentences: 1. what is the topic both speakers are trying to discuss and why it matters to certain people (audience). 2. what are the speakers’ central arguments. 3. what is the purpose of your project (inform, convince, argue) 4. what is your preliminary thesis statement/claim that establishes your reasoned position on which speech is more effective in appealing to the intended audience (value, policy, fact). You should mention the Aristotelian appeals, asserting your evaluation of each appeals effectiveness (ethos, logos, pathos).

B. Topic sentences for the Body Paragraphs.

Each topic sentence should include a statement: which speech is more effective from one of the following approaches: ethical, logical, and emothional.

1. a topic sentence (the first body paragraph) addressing the ethical appeal (ethos) in both talks.

2. a topic sentence (the second body paragraph) addressing the logical appeal (logos) in both talks.

3. a topic sentence (the third body paragraph) addressing the emotional appeal (pathos) in both talks.

Before you write the topic sentences, identify Strategies (to analyze the effectiveness of Aristotelian appeals (ethical (ethos), logical (logos), and emotional (pathos) in two TED TALKS). Take notes! You will use these notes in TED TALKS PROJECT later. Do not answer these questions for this assignment. Use these questions only to write the topic sentences.

A. Ethos (authors’ credibility):

To analyze Ethos, use the following Questions:

1. What does this speaker/writer do to seem knowledgeable about the topic?

2. What are the speaker/writer’s biases and values?

3. What seems to be the speaker/writer’s mood?

4. What is the speaker/writer’s approach to the topic: formal/informal, logical/illogical, emotional. distant, factual, or personal).

Things to look for…

5. Uses credible sources

6. Accurately cites sources

7. Appears to have experience and authority

8. Establishes common values and beliefs as the audience

9. Uses the appropriate language for the genre

10. Appropriate tone: knows the audience and context of situation

B. To analyze Logos (reasons and evidence), use the following sentences:

1. What does the speaker/writer’s purpose for her/his presentation?

2. What claims does the speaker/writer make about the topic?

3. What types of evidence does the speaker/writer rely upon?

4. Are the types of evidence used persuasive?

5. To what extent does the intended audience share the values and beliefs of the speaker/author (is the speaker/writer persuading a friendly, hostile, or neural audience?)

Things to look for…

6. Draw from philosophy and logic

7. Use facts and statistics

8. Define terms

9. Explain ideas

10. Use cause and effect reasoning

11. Provide the details that come from objective reporting

12. Logical reasons and explanation

13. Acknowledge a counter argument and rebut it.

C. To analyze Pathos (evoke emotions and interest in the topic), use the following sentences.

1. What does the speaker do to influence the listener to identify with the speaker?

2. What does the speaker do to establish a relationship with the listener?

3. What does the speaker do to influence the listener to identify with the assumed audience for the presentation?

4. What does the speaker do to influence the reader to identify with particular interests, values, or benefits?

5. What does the speaker do to influence the listener to engage in the topic?

Things to look for…

6. Uses stories or testimonials, personal anecdotes

7. Attempt to make personal connections

8. Uses imagery and figurative language intended to provoke an emotional response

9. Uses visual images or words that inspire empathy or compassion towards the idea/topic

10. Uses powerful words, phrases, or images that may

Watch the following tutorial to learn more about ethos, logos and pathos.

Ethos, Logos, Pathos.

(Links to an external site.)