Vincor Project Twist Report Upload

by | Mar 29, 2024 | Business & Finance

Description

Write an individual report that answers the following questions for the Vincor Project Twist Case:

  1. Using the results of the initial (Phase 1) qualitative research, what unmet needs exist?
  2. From the Usage and Attitude Study, identify the target market Vincor should pursue and articulate some relevant characteristics of this target market.
  3. Choose 1 product concept Vincor should pursue and use case facts/evidence to provide justification for your decision. Do NOT discuss packaging, bottle, or price issues.

Your written report should use 12 point font, 1.5 spacing, and no more than 3 pages, exclusive of any exhibits.

Vincor Project Twist Case Write-up Rubric (1)

Vincor Project Twist Case Write-up Rubric (1)
Criteria Ratings Pts

This criterion is linked to a Learning OutcomeKey ElementsMax 10 Points
10 pts

Above Standards

Address all of the questions (3) required for the assignment

 8 pts

Meets Standards

Address some (2) of the questions required for the assignment

 6 pts

Below Standards

Address 1 of the questions required for the assignment

 0 pts

Not Evident

Does not address any of the questions required for the assignment

10 pts

This criterion is linked to a Learning OutcomeNumber of and Appropriate Needs IdentifiedMax 15 Points
15 pts

Above Standards (12-15)

Identified all relevant needs from appropriate qualitative research

 11 pts

Meets Standards (9-11)

Identified some relevant needs from appropriate qualitative research

 8 pts

Below Standards (6-8)

Identified few relevant needs from appropriate qualitative case research

 0 pts

Not Evident

No identification of any relevant needs from the appropriate qualitative research

15 pts

This criterion is linked to a Learning OutcomeIdentify Target Market and CharacteristicsMax 15 Points
15 pts

Above Standards (12-15)

Identified appropriate target market and all relevant characteristics

 11 pts

Meets Standards (9-11)

Identified appropriate target market and some relevant characteristics

 8 pts

Below Standards (6-8)

Identified part of target market and a few characteristics

 0 pts

Not Evident

Misidentified target market and no characteristics

15 pts

This criterion is linked to a Learning OutcomeProduct Concept Choice and Support for DecisionMax 20 Points
20 pts

Above Standards (15-20)

Clear product concept choice and strong, relevant support for choice

 14 pts

Meets Standards (10-14)

Clear product concept choice and moderate, relevant support for choice

 9 pts

Below Standards (5-9)

Clear product concept choice and weak support for choice

 0 pts

Not Evident

Unclear product concept choice and little or no support for choice

20 pts

This criterion is linked to a Learning OutcomeWritingMax 10 Points
10 pts

Above Standards

Write clearly and concisely with no errors related to organization, grammar, style, and citations

 8 pts

Meets Standards

Write clearly and concisely with 1-2 errors related to organization, grammar, style, and citations

 6 pts

Below Standards

Write clearly with 3-4 errors related to organization, grammar, style, and citations

 0 pts

Not Evident

Does not write clearly with more than 4 errors related to organization, grammar, style, and citations

10 pts

Total Points: 70

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